Lara Lawn and Neil McMullan, founders of Inneraxis, sit down to share the revolutionary approach their company has developed to transform lives rapidly through neuroscience-based identity reprogramming. Together, they are reshaping how people overcome trauma, fear, and emotional blocks busting the myth that healing must take years.
From Personal Struggles to Global Impact: The Story Behind Inneraxis
“We started Inneraxis to make transformation accessible and fast,” Lara explains. “Both Neil and I grew up with complicated childhoods that left subconscious imprints, shaping our adult lives in ways that held us back. Our journey began as a way to rewire our own identities, using neuroscience instead of traditional years-long therapy.”
Over the past three years, Inneraxis has validated its protocols on more than 10,000 clients worldwide, ranging from individuals battling chronic anxiety to those stuck in cycles of self-sabotage. The results? Many experience what they call an internal Shift profound transformation that once seemed impossible.
A New Standard in Human Transformation: Why Inneraxis Is Different
Unlike conventional therapy or motivational coaching, Lara and Neil highlight that Inneraxis protocols don’t rely on willpower, motivation, or endless sessions. “Our approach integrates neural wavelengths, multisensory stimulation, and embodied feedback to rewire the subconscious efficiently. The process feels almost like a magic wand, but it’s fully grounded in neuroscience,” she says.
This radical simplicity and scientific rigor make Inneraxis’s identity reprogramming up to ten times more effective than other methods like hypnosis or EMDR. Clients have reported overcoming public speaking fears, releasing anxiety, and breaking deep-rooted emotional blocks all within weeks.
How Inneraxis Is Changing Lives Globally
Having generated over €1 million in revenue within two years and growing at over 300% year-on-year, Inneraxis is rapidly expanding into markets across the U.K., Europe, the U.S., and Latin America. “Our goal is to become the global authority in subconscious reprogramming, trusted by both individuals and professionals,” Lara notes.
Key milestones include helping Sonya, a client who had spent 27 years in therapy without breakthrough, achieve transformation in just seven weeks. The company is also attracting coaches and psychologists seeking to integrate these neuroscience tools into their practice.
Innovation Meets Accessibility: Designing Protocols for Today’s Fast-Paced World
“In 2025, AI transforms industries in weeks—but human transformation still often takes decades,” Lara observes. Inneraxis addresses this gap by creating personalizable tools that guide the brain into different states for rapid, measurable change. Their protocols can be customized without constant consultations, making deep transformation accessible anywhere.
Lara stresses, “If the brain can wire us into fear and suffering, it can also be rewired into freedom and success — quickly and sustainably.”
Leading a Global Shift in Transformation
Lara and Neil envision a long-term cultural shift in how transformation is understood globally. “By reprogramming identity, we’re not just changing individual lives; we’re elevating collective consciousness,” Lara concludes. With Inneraxis’s science-based technology at the forefront, the future of personal development promises to be faster, more effective, and deeply empowering.
