Brodie Proctor noticed a gap in the entertainment industry: Black creatives often lacked access to representation that recognized and respected their cultural backgrounds. This observation led him to establish Brodie’s Your Guy Enterprises (BYG), a bi-coastal agency focused on public relations, talent management, and brand development for historically underserved artists. Proctor’s hospitality and public relations background gave him insight into the demands of service and the nuances of brand strategy.
Proctor’s decision to operate in Los Angeles and Atlanta was deliberate. These cities are important centers for entertainment and culture, and having a presence in them allows BYG to be close to industry decision-makers while staying connected to the communities it serves. Over a decade, Proctor has developed a reputation for understanding client needs and adapting to shifting market dynamics. His approach to leadership emphasizes ethical decision-making and integrity, which has attracted clients such as Chante Moore and Stevie Mackey.
BYG’s recognition with a 2025 Global Recognition Award highlights the agency’s contributions to the field. Still, Proctor’s focus remains on the day-to-day work of supporting clients and building sustainable careers. His approach offers a model for how agencies can combine business strategy with cultural awareness, setting a standard for others in the industry. As the entertainment landscape continues to evolve, BYG’s work is a measured example of how representation and business goals can align.
BYG’s business model is built on the idea that authentic representation can coexist with commercial success. Proctor describes his goal as ensuring that clients “Feel seen for who they are, not just what they can do.” This focus on authenticity has shaped the agency’s culture and guided its work with artists seeking to maintain their creative identity while navigating the demands of the industry.
Building Relationships and Expanding Influence
One of BYG’s key strategies has been to develop relationships with media platforms that reach broad audiences, including The Breakfast Club, Essence, iHeartRadio, and Revolt. These partnerships are intended to provide clients with opportunities for greater visibility without compromising their artistic vision. Rather than simply placing clients in the spotlight, BYG aims to help them build careers that reflect their values and experiences.
The agency’s selection as the official public relations firm for the Global Black Billionaires Summit in Dubai is a recent example of its expanding reach. This appointment reflects BYG’s ability to manage high-profile events and navigate complex international contexts. The agency’s work in this area has contributed to increased media coverage for Black entrepreneurs and creatives and the development of new practices for culturally competent public relations.
Proctor’s approach is informed by the recognition that longstanding barriers often shape representation in media and business. BYG addresses these challenges by creating pathways for clients to access mainstream opportunities on their terms. The agency’s efforts have led to tangible outcomes, including enhanced brand positioning and broader client recognition.
Mentorship, Development, and Lasting Impact
Proctor is focusing on mentorship and professional development within the industry. BYG is launching a public relations collective in Los Angeles designed to support emerging talent, particularly creatives of color who have faced obstacles to advancement. This initiative is structured to provide resources and guidance to help participants navigate the complexities of the entertainment business.
Proctor’s philosophy on mentorship is practical: “Mentorship is about more than advice. It’s about creating real pathways for people to succeed and grow.” The agency’s mentoring programs are intended to address persistent pipeline issues in the industry and to foster a new generation of professionals who can bring diverse perspectives to their work.
Proctor’s story is not about immediate change or dramatic claims but steady progress and thoughtful leadership. His work with BYG demonstrates that meaningful change in representation is possible through consistent effort and a clear understanding of what artists need to thrive.
