Just Shot, an Edinburgh video production company, has been acquired by the Scottish entrepreneur Mark Glasgow in a deal announced on September 15. Terms were not disclosed. The business will be folded into a new venture, Trade Boss Marketing, which will operate from Dalkeith with five staff and pitch itself as a marketing agency aimed specifically at companies in the trades sector.
Just Shot produces social media content, advertising, corporate and event films, 3D animation, sound design and scriptwriting. Its client list spans the United Kingdom and has included Mercedes-Benz UK, Rolls-Royce and Aston Martin, alongside law firms and trades companies. The acquisition gives the new agency an in-house production capability to serve customers that Glasgow’s other businesses already reach, and brings video work into a group focused on home services and training.
Glasgow built the Edinburgh Boiler Company into an operation with turnover above 10 million pounds and founded the Energy Training Academy. Six months before the deal he launched Trade Boss AI, a software platform for trades businesses. Trade Boss Marketing will sit alongside that platform, combining content production with tools aimed at plumbers, electricians and similar firms that often lack the resources to produce professional marketing of their own. Bringing production in house gives the group tighter control over the content it makes for clients.
“It means so much to me to have all the work that I have put into the business recognised by someone like Mark,” said Sergiusz Jezewski, creative director at Just Shot. “He has built up the Edinburgh Boiler Company basically from nothing into this hugely successful operation.”
The deal is a small one by value, but it fits a pattern of established operators buying creative agencies to bring marketing in house. For the trades sector, which has been slower than some industries to adopt digital marketing, the combined offer of production and software is the pitch. The Just Shot production team is expected to continue its work within the wider agency, which will be based in Midlothian. Neither side put a figure on the deal, as is common for transactions of this size between privately held firms.
