Microsoft Copilot is expanding its capabilities with the integration of Gieni, an AI-powered decision and action layer for manufacturing sales, sourcing, and strategy built by Orderfox, which processes industrial data to deliver real-time insights into global manufacturing networks. The move places supplier data, market patterns, and emerging customer segments inside the tools many teams already use for daily work, and manufacturing professionals can now access structured industrial intelligence simply by asking a question inside Microsoft Copilot.
Manufacturing companies often cite information delays as a barrier when exploring new markets or identifying customers. Reports produced through traditional research cycles can arrive late or rely on partial datasets. Gieni’s integration is designed to narrow that gap by linking Copilot to a continuously expanding base of industrial data. The platform draws from more than 20 million company profiles and over 380 million analyzed websites. These signals feed the Gieni Deep Data Graph, a continuously expanding industrial knowledge network that maps companies, capabilities, machines, and supply-chain relationships across global manufacturing.
These datasets power Gieni’s multi-agent AI architecture and three core capabilities: the Gieni Agent for natural-language market intelligence queries, Gieni Data Explorer for structured company discovery and supplier analysis, and Gieni Reports for data-backed insights and reports. General AI systems often struggle with machinery types, supplier categories, and regional manufacturing clusters, which can lead to incomplete or inaccurate outputs. Gieni’s integration is designed to give users more structured industrial intelligence for commercial and operational decisions.
How the Integration Works in Daily Workflows
For manufacturers seeking new customers, the integration introduces a way to reduce the manual steps involved in early-stage research. A sales manager preparing to enter a regional market can ask Copilot: “Show Tier 2 suppliers in Northern Italy producing electrical assemblies.” Within seconds, Copilot provides validated companies, comparative indicators, and geographic details that typically require lengthy searches across multiple sources.
Procurement teams can also use the integration to identify manufacturers that match defined technologies or capabilities. Once results appear, teams can sort, export, or compare findings before initiating site visits or deeper assessments. The tool accelerates initial research without replacing the verification needed for critical decisions.
Strategy teams can assess competitors, capacity growth, and regional trends to guide partnerships or diversification before investing in larger studies. These early overviews help companies evaluate potential risks or opportunities across unfamiliar markets and plan more targeted follow-up research.
Timur Göreci, Chief Revenue Officer at Orderfox, said the integration reflects a shift in how manufacturing teams expect to access information. “Users can ask detailed market questions directly within their Microsoft workspace and receive results supported by our industrial data,” he said.
What It Means for Commercial and Operational Teams
For sales teams, real-time visibility means they can identify potential leads in regions where the company has limited awareness. Marketing teams can explore rising segments or emerging technologies without commissioning new research each time a new question emerges. Operations and procurement teams can identify alternative suppliers during disruptions or evaluate capabilities more quickly.
While Gieni consolidates industrial data, manufacturers still rely on verification steps such as on-site evaluations, audits, and regulatory checks. AI-generated insights serve as directional guidance rather than a replacement for due diligence. The integration simply moves the starting point of research closer to everyday work.
David Dogon, Chief Product Officer at Orderfox, said the goal is to reduce friction during initial analysis. “By bringing Gieni into Microsoft Copilot, teams can gain the context they need earlier in the process and move forward with greater clarity,” he said.
A Step Toward Faster Industrial Decision-Making
It’s not just an integration, it’s a signal that industrial data is moving into the tools people already use.
Manufacturing has become increasingly data-dependent, yet many teams still rely on slow or manual methods to find reliable information. The addition of Gieni into Microsoft Copilot points toward a future where industrial intelligence appears at the moment a question is asked, not weeks later in a report.
Manufacturers face complex supply chains and shifting market pressures. Quickly finding relevant information can influence how companies analyze opportunities, choose customers, and plan growth. Copilot’s new capabilities make it easier to move from questions to insights – a significant step for an industry shaped by timely, accurate information.
