Each day begins with a decision. The choices start as soon as people open their eyes. Should they get up right away or indulge in five more minutes of sleep? By lunchtime, another decision awaits—trying a new restaurant or sticking to a familiar favorite. Humans face countless decisions daily. In fact, according to research, the average person makes approximately 35,000 choices every single day. As they grow older, these decisions often become more complex and consequential.
One of the most significant decisions many face is choosing a college. Questions like “What major should I take?” “Which school is the right fit for me?” or “What’s the application like?” can feel overwhelming. In these moments of uncertainty, the guidance of a counselor can be invaluable.
But with thousands of mentors and counselors available, how can someone find the one who truly fits their needs? This is where Mentory steps in—a new platform designed to help parents and students match with their ideal counselor who can guide them through these pivotal life decisions.
Founded in 2024 by experienced entrepreneur Simon Krüger, Mentory made a promising debut in Germany. The platform achieved hundreds of mentoring relationships in just three months, with 500 mentees and 150 matches. With this, how does Mentory work, and how can it help unlock better decision-making and untapped potential?
A Matchmaker Made for Parents

Mentory, a matchmaking platform specifically designed for parents, offers a seamless way to connect with the perfect college counselors for their children. This guidance covers major decisions such as college counseling.
Mentory takes pride in core elements: accessibility, transparency, and structure. Together, these create a platform suited for both parents and children.
Accessibility
Understanding that parents juggle countless responsibilities, Mentory guarantees its platform is easy to use and adapt to. Regardless of their technological knowledge, parents can effortlessly use Mentory to find the right mentor for their children.
With just one platform, parents can access top-notch and cost-friendly college counselors all over the U.S. and see their backgrounds and expertise. This makes securing guidance for their children one less task to worry about in their busy lives.
Parents can find counselors in as quick as 60 seconds, connect with them through messaging, and start the counseling process—that easy. By getting a glance at each counselor’s profile, parents can check if their preferred counselor matches their child’s needs and current circumstances. This is important as there needs to be a special connection where both parties connect on a personal level.
Transparency
Transparency is at the heart of Mentory’s design. The platform recognizes that parents entrust counselors with their children’s futures. To build trust, the platform certifies that all mentor profiles are detailed and honest, providing a comprehensive view of each counselor’s qualifications and aptitude.
This openness allows parents to check who matches their child’s goals and needs carefully. It eliminates possible disappointment and the need to change midway, making certain progress by choosing only the best-suited counselors for their children.
Krüger mentions, “Parents deserve to know who they work with. That’s why we’ve built a system where honesty and trust are non-negotiable. We design every profile to reflect the mentor’s true capabilities.”
Structure
Once Mentory makes a match, it goes beyond just introductions by offering a comprehensive counseling experience. Matched counselors create tailored plans and actionable steps to guide their mentees toward their goals.
This hands-on procedure is reassuring for parents. Parents gain a reliable partner to handle every aspect of the counseling process, from planning to execution and ensuring their children are guided in making their major academic and career decisions.
Unlocking One’s Full Potential
Parents naturally want the best for their children, especially during critical moments like choosing the right school or determining a suitable career path. Research shows that students with counselors are likelier to stay in school, achieve higher grades, and pursue higher education.

This understanding drives parents to seek professional guidance, with 95% of college counselor relationships initiated by them, highlighting their commitment to their children’s success.
Krüger believes that these counseling relationships go beyond academic and career guidance. They build personal growth and self-confidence, which creates a good foundation as they move toward the next chapter of their careers. This brings parents peace of mind, knowing that even when they are away from their children, professionals dedicated to guide them.
“Through this comprehensive procedure, Mentory establishes that each student’s full potential isn’t just a distant goal but an achievable reality,” Krüger mentions.
Mentory successfully launched in Germany, receiving five-star reviews from its users. This year, Krüger is preparing to debut in the U.S. and become the country’s first college counseling marketplace app.
Download the Mentory app on the Google Play Store and Apple store.